Saudi Arabia is becoming an experience rather than just a place to visit. With more than $800 billion in projected investment and Vision 2030, the Kingdom is becoming a major global tourism destination. From the Red Sea’s untouched beaches to the futuristic NEOM, Saudi Arabia’s tourism sector is evolving rapidly, and so are the business opportunities associated with it.
Once primarily known for religious visits, Saudi Arabia now welcomes millions of global tourists eager to explore its rich culture, dramatic landscapes, luxury resorts, and mega-events. With new attractions, advanced infrastructure, and strong government support, the Kingdom of Saudi Arabia (KSA) is quickly becoming one of the most vibrant destinations in the world.
This progression presents outstanding opportunities for those seeking to capitalize on Saudi Arabia’s tourism and hospitality investment.
Saudi Arabia Tourism: A Sector Poised for Global Leadership
The growth of the Saudi tourism sector has been nothing short of phenomenal. In just one year, Saudi Arabia saw its international tourism numbers soar, welcoming over 27 million visitors in 2024 alone. This 56% year-over-year surge is a clear reflection of the Kingdom’s accelerated progress in tourism development, driven by substantial national investments and growing global interest.
The following significant events are propelling Saudi Arabia’s tourism investment:
- The Red Sea Project: Offering over 90 untouched islands, coral reefs, and desert adventures
- AlUla: A UNESCO heritage site promoting luxury, culture, and sustainable tourism
- Qiddiya: A futuristic hub for entertainment, arts, and sports
- NEOM and Sindalah: High-tech cities redefining hospitality and experiential tourism
These giga-projects are generating a high demand for tour operators, transportation, event planners, and digital tourism platforms. For savvy entrepreneurs, setting up a business in Saudi Arabia’s tourism sector presents a high-potential entry point into one of the fastest-growing sectors globally.
Regulatory Transformation Supporting Saudi Arabia Tourism Investment
Saudi Arabia has made it easier than ever for foreign investors to enter the tourism sector. Key incentives include:
- 100% foreign ownership of tourism entities
- Simplified licensing via the Ministry of Tourism
- Access to the Tourism Development Fund (TDF)
- Fast-tracked visas for investors and tourists
- Simplified customs, hiring, and operational frameworks
The government has also implemented a range of supportive systems, including subsidies, simplified government processes, and modern digital platforms, which make it easier to apply for licenses and permits. These initiatives are designed to foster Saudi Arabia’s tourism investment and create a smoother way for international entrepreneurs to launch and operate their ventures in the Kingdom.
Start Tourism Company in Saudi Arabia: A Timely and Strategic Move
Whether you’re a startup, SME, or a global brand, this is the ideal moment to start a tourism company in Saudi Arabia. The market is still in its early expansion phase, offering first movers the chance to:
- Establish long-term customer loyalty
- Partner with flagship projects like AlUla or NEOM
- Build a brand within a fast-growing ecosystem.
Tourism business types gaining traction include:
- Religious Tourism: Serving the growing number of pilgrims to Makkah and Madinah
- Adventure and Ecotourism: Hiking, desert safaris, Red Sea diving
- Luxury and Wellness Travel: Wellness resorts, spas, high-end travel packages
- Cultural and Historical Tours: Exploring Saudi’s heritage-rich destinations like Diriyah and AlUla
Saudi Arabia’s tourism investment is not only about revenue. It’s about building legacy brands that redefine travel in the Middle East.
Saudi Tourism Sector Growth Driven by Global Events
The global spotlight on Saudi Arabia is only getting brighter. From the 2029 Asian Winter Games in NEOM to the 2034 FIFA World Cup, the Kingdom is hosting major international events that demand world-class tourism services. Film festivals, fashion weeks, and Formula 1 races are further propelling visitor inflows.
To support this momentum:
- The country plans to add 250,000 hotel rooms by 2030
- New airports and airlines, including RIA, are expanding connectivity.
- Visa facilitation includes instant e-visas and the upcoming GCC unified tourist visa.
All of this translates to increased demand across accommodations, experiences, digital platforms, and operational logistics, making this a prime time for business setup in the Saudi tourism sector.
Helpline Group: Your Strategic Partner in Saudi Arabia Tourism Business Setup
At Helpline Group, we specialize in helping investors unlock opportunities across the Kingdom. With over 25 years of experience in global business incorporation, compliance, and guidance on tourism investment strategies, licensing, and business setup in Saudi Arabia’s tourism sector, we ensure your journey to success in Saudi tourism is seamless. We’ll help you efficiently and legally execute your tourism goals. The Saudi tourism revolution is already in motion. Let Helpline Group help you lead it.
