Saudi Arabia is not just reshaping its economy; it’s revolutionizing how the world sees the entertainment industry in Saudi Arabia. At the core of this transformation lies Vision 2030, the Kingdom’s ambitious strategy to diversify its economy, enrich cultural life, and build a modern, inclusive society. From futuristic mega-cities to international festivals, Saudi Arabia is fast becoming a premier entertainment and tourism destination in the Middle East.
The Rise of the Saudi Entertainment Industry
The establishment of the GEA in 2016 marked a turning point for the Saudi entertainment sector. Once dormant, the sector is now booming thanks to PIF investments, global partnerships, and rising youth demand. Enhancing quality of life, encouraging community involvement, and contributing to non-oil GDP are the three main goals of GEA.
Key milestones include:
- 120+ million attendees across entertainment events
- Over 100,000 days of public entertainment activities
- 3,700+ registered entertainment businesses
This growth shows Saudi Arabia’s commitment to building a vibrant, sustainable entertainment ecosystem aligned with Vision 2030.
- Vibrant society
- Thriving economy
- Ambitious nation.
Vision 2030 Entertainment Projects Driving National Growth
With enormous potential for investors and business professionals, major 2030 entertainment projects are spearheading the Kingdom’s transformation.
Qiddiya – The Future of Leisure
Dubbed the future capital of entertainment, Qiddiya is located just outside Riyadh. Qiddiya will host theme parks, art centres, and arenas — aiming to become a global hub for entertainment.
NEOM and Trojena – Innovation Meets Imagination
Part of the $500 billion NEOM project, Trojena is a one-of-a-kind ski resort set to host the 2029 Asian Winter Games.It’s the region’s first event to fuse nature, technology, and entertainment on such a scale.
The Red Sea Project – Luxury Redefined
This eco-conscious development along Saudi’s western coastline comprises 90 untouched islands. The project merges tourism and sustainability, offering diving, heritage experiences, and luxury stays.
Boulevard World – A Global Playground
Situated in Riyadh, Boulevard World offers replicas of world landmarks and international cultural showcases, featuring the world’s largest artificial lagoon, a truly landmark entertainment project for 2030.
Cultural Tourism and Entertainment Vision 2030
KSA is integrating its deep cultural heritage into the entertainment space. Historic sites like AlUla and Diriyah are being revitalized into world-class cultural destinations, boosting cultural tourism and entertainment in line with Vision 2030. These efforts help conserve the national identity while inviting global audiences to engage with Saudi Arabia’s history and traditions.
Another major shift is on the horizon. Beginning in 2026, there are rumours select high-end establishments in tourist zones will be allowed to serve alcohol legally. This strategic easing of restrictions aims to improve the hospitality experience for global visitors, particularly in preparation for the FIFA World Cup 2034. It represents a major cultural shift that reflects the modernization embedded in Vision 2030 for the entertainment sector.
Investment Opportunities in Media and Entertainment Industry in Saudi Arabia
Saudi Arabia’s entertainment industry is a growing media centre that encompasses more than just events and attractions. With more than 60% of people under 35, there is a crucial demand for streaming services, mobile gaming, e-sports, and digital content.
The government is actively encouraging private investment through initiatives like the Events Investment Fund, offering public-private partnership models in:
- Water and adventure parks
- E-gaming centres and VR parks
- Entertainment destination development
These investments are supported by policy incentives, infrastructure, and fast-track approvals by the GEA, further strengthening the Saudi entertainment sector.
Why Invest Now?
Now is the ideal time to engage with the entertainment industry in Saudi Arabia, and here’s why:
- Untapped Market: From digital media to live experiences, many segments remain underdeveloped
- Government Support: Licensing, regulatory, and financial backing are streamlined via GEA and Vision 2030
- Youth Demand: A growing, tech-savvy population with high spending power ensures long-term growth
Saudi Arabia is not just hosting events—it’s cultivating an entertainment economy that fosters job creation, infrastructure development, and foreign direct investment, all in alignment with the objectives of Entertainment Vision 2030.
Helpline Group – Your Partner in Saudi Entertainment Ventures
Breaking into the entertainment industry in Saudi Arabia requires expert guidance and strong local connections. Helpline Group has been a trusted partner in the region for over 25 years, offering end-to-end solutions for investors and entrepreneurs.
Our Services Include:
- Company formation, licensing, and registration
- Documentation support through MOFA and Chamber of Commerce
- GEA approvals and entertainment permits
- certified, approved, and customer-centric approach
Whether you’re launching a production house, investing in e-gaming or setting up an adventure park, Helpline Group ensures your business journey in Saudi Arabia is smooth, compliant, and successful. Join the entertainment revolution today, partner with Helpline Group, and unlock endless opportunities in the Kingdom.
