In 2034, Saudi Arabia will host the FIFA World Cup. Saudi Arabia is expected to see tremendous business growth due to this event, particularly in the construction, tourism, hospitality, and retail sectors, which stand to gain significantly from the flood of foreign tourists. The FIFA World Cup 2034 opens new investment opportunities for global investors as mentioned above. A construction boom is expected, with a massive infrastructure project required for the tournament, such as stadiums and hotels. This surge in global attention will open up new avenues for business expansion and increased consumer demand, contributing to the Kingdom’s broader economic development.
FIFA World Cup 2034: Saudi Arabia’s Business Transformation
To reshape its global business image ahead of FIFA 2034, the Saudi government is introducing regulatory reforms aimed at leveling the playing field for both local and foreign entrepreneurs. These initiatives include simplified investment licensing and incentives targeted at sectors like sports. As part of its ambitions to host the 2034 FIFA World Cup, Saudi Arabia has secured over 900 sponsorship agreements and established numerous partnerships with football federations. These collaborations not only enhance the Kingdom’s strategic influence but also elevate its global business image and integration into the international sports economy.
The tournament is also expected to unlock thousands of new jobs across sectors such as event management and support services—further strengthening Saudi Arabia’s workforce and long-term market potential. This blog explores the promising business avenues expected to emerge ahead of the global sporting event.
1. Construction and infrastructure:
- The construction sector is expected to receive a significant boost given the need for new stadiums, hotels, transportation networks and public facilities.
- FIFA 2034 infrastructure projects include building 14 new stadiums in major cities like Riyadh, Jeddah, Abha, and the futuristic city of NEOM. These projects will enhance the sports infrastructure and spiral a massive construction boom.
- The FIFA World Cup will lead to the development of new transportation systems, including high-speed rail and entertainment hubs.
- The businesses involved in construction material, real estate and related industries will witness significant opportunities for growth.
2. Tourism and hospitality:
- The influx of millions of international visitors will significantly boost Saudi Arabia’s tourism sector, resulting in a higher demand for hotels, resources, and entertainment services.
- Businesses providing food, beverage, and other hospitality services will see increased demand during the event and beyond.
- The World Cup will create a spurt in demand for merchandise, souvenirs, and other related products, affording opportunities for retailers and manufacturers.
- Saudi Arabia plans to build 3,60,000 additional hotel rooms to cater to the upsurge in international visitors.
- Businesses can also focus on creating unique tourist experiences, combining modern amenities with Saudi Arabian cultural traditions.
3. Technology and Digital Solutions:
- The World Cup will create high demand for event management, entertainment and services and digital solutions for fan zones, live shows and other event-related activities.
- The fan experience in stadiums and online will be improved by digital solutions like 5G and cloud computing.
- Technology companies can offer event management, ticketing and fan engagement solutions.
- The World Cup will accelerate the development of smart cities focused on Vision 2030 in Saudi Arabia. This will create opportunities for technology companies in intelligent transportation, energy management and digital infrastructure.
4. Investment opportunities:
Real estate:
The construction and development of new tourism and accommodation properties and the potential for increased property values will stimulate investment in the real estate business.
Sports Tourism:
- The World Cup will catalyse sports tourism in Saudi Arabia, attracting visitors and driving demand for sports-related services and accommodations.
- The event will create a positive country image, attracting tourists, businesses, and investors.
How can the Helpline Group in Saudi Arabia assist?
Helpline Group has over 25 years of experience in business formation and provides a smooth, hassle-free service for clients, including foreigners, thanks to its strong and knowledgeable staff.
Our experts know the latest rules and regulations, ensuring compliance and efficiency. In connection with the Kingdom’s hosting of the FIFA World Cup in 2034, Helpline Group will support using the new business opportunities in Saudi Arabia.
With a global presence and a tailored approach, we assure you of expert consultation in setting up businesses with precision and professionalism, making us your reliable ally for achieving success.
